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When your competition gets tough, you get tougher

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For the last five seasons, none of the English premier league clubs have not fared well in the champions’ league, the competition of the elites of European Football (Soccer). Not since the day of the empathic win of Chelsea over Bayern Munich at the Allianz Arena has any Club from the English Premier League come close to even saying that they could win the Title. The Number of English Clubs appearing in the semi-final stages Dropped from 8 between 2008 to 2012 to a minuscule 2 between 2013 to 2017. Some Leagues were even questioning whether the number of Premier league clubs getting direct entry should be dropped or not because of poor performances.
This seems to have changed completely this year, while none of the participating English clubs have tasted Defeat, most of them are the top of their groups. Chelsea Have defeated Athletico Madrid away, while Tottenham Famously got a draw away at Bernabeu, Holding Real Madrid to a 1-1 Draw. While it’s Still a long way to go, There is an in…

How to Utilize Content to Motivate People to Engage (and Buy!) Simplified...

WHO ARE WE? WE ARE MARKETERS.
OUR GOAL: TO ENGAGE/ENTERTAIN/INFORM PEOPLE WHO READ, LISTEN OR VIEW OUR CONTENT. (ULTIMATE GOAL: MAKE MONEY FOR OURSELVES OR THE BUSINESS) TO ACHIEVE OUR GOAL JUST MAKING THE PERSON TO READ OR WRITING GOOD STORIES OR ARTICLE IS NOT SUFFICIENT, WE NEED TO GET PEOPLE TO TAKE ACTIONS ON OUR PAGE/CONTENT.
THE MOST COMMON MISTAKE The most common mistake that content marketers make is in understanding the definition of the task itself. Content marketing by virtue is not the task to create and share valuable content at its core. To create and share content is by virtue a task in the whole paradigm of the content marketing diaspora. It is but a tool to reach the end i.e. to make money.
THE DEFINITION OF CONTENT MARKETING If creating and sharing content is not the final goal than what is you ask? Well to put it in the simplest of terms it is but: 1.Building an audience for the brand/Company/product. 2.Keep the Audience engaged and informed about the product/ser…

E-Mail+Content Marketing the Deadly Effective Marketing Cocktail

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Email Marketing has been in existence for a very long time now and is the pioneer form of digital marketing while content marketing is the new kid in the block when it comes to content marketing. While separated by times these two can work tremendously well together to drive your overall online marketing  strategy. 

A smart marketer can now with a click of a button Curate content, share it on the web and email it to subscribers, thus increasing reach while decreasing the time and resources required to create quality content by following a series of simple steps :
Step -1 : Utilize your social media posts to create E-newsletters  A simple step is to utilize content boards to convert social media posts into E-newsletter, the content board can pull content directly from your Facebook feed at predetermined intervals. This can then be automatically shared at scheduled times via e-newsletters.
Step 2 : Utilize Social Media to Create Dynamic Newsletters There are tools that can help you sha…

The Digital Marketing Trifecta: The Three ways to generate Traffic to your website.

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As you go about creating new customer engagement programs and direct marketing packages for your brand, look for opportunities to give rather than to get. Whoever makes the first kind gesture, as studies show, tends to gain the most.
If you've been privy to the digital world you may have heard these buzzwords passed around, but what is the difference between 'earned', 'owned' and 'paid' media and what does it mean for your digital strategy?Traffic drawn to owned media: In the digital age the most critical asset available to a business is its own website. It is the landing place where traffic drawn from all forms of media lands with SEO being the primary method of growing organic traffic. However there is a vast amount of content available on the net and it is imperative that the content on the website be targeted to the primary buyer. The Content should be able to reflect the buyers various stages of the decision making process I.e. (Awareness, Interest, Ev…

Marketing Trends 2016

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1) Teenager's are going to ditch Facebook: Over the years there has been a slow but distinct drop in Facebook's Active teen user base. With the number of social media platforms Teenagers are shifting to newer social media platforms. A poll in 2012 had Facebook as the preferred social media for 42% of teenagers but a recent survey of 2015 found that facebook was the preferred social media platform of only 15% of teenagers. 2) The Rise of the social CRM: No longer can brands consider different digital platforms separately; more and more brands will link all their digital presence (Websites, social networks, email etc.) into one single analytical entity. This will help in understanding each customer in better light. The preferred channel that each customer chooses to interact with creating separate digital personas and grouping individuals accordingly. Brands which will be able to track multiple channels will be able to leverage this knowledge to earn the business. 3) Social Search…

Where many Digital Marketers Fail – SEO, It Can Lead to Long Term gains.

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Most Marketers and business owners continue to miss out on an enormous opportunity that leads to extended growth and creating a sustainable business. Many Marketers and business owners work with Social Media, Content and paid searches as these give rise to short term quick returns, while missing out on the big jack that remains in the box i.e. SEO. Everyone says that they understand what SEO means but SEO cannot just be achieved by increasing website visits alone. SEO is an area that requires an enormous understanding of various methodologies and a deep understanding of site optimization. When one sees the acquisition terms SEO is definitely the most effective and cost efficient channel for customer Acquisition in the long term with increasing use of ad blockers becoming more and more prominent. While social media, Blogs , paid articles can provide a distribution channel for content , a lot of companies either take a passive approach to SEO, or they don’t utilize search to its full pote…